DELETE THE
WHOLE THING
Strategic consulting for systems that shouldn't exist
The Service
You have a system. It has 400,000 lines of code, 14 microservices, a Kubernetes cluster running on three clouds, a service mesh, a message bus, an event sourcing layer, a CQRS implementation, and a team of 23 engineers who are all afraid to touch the deployment pipeline because the last person who did got paged for 72 hours straight.
You hire Daniel. He looks at it. He asks:
"Can we just delete the whole thing?"
You say no. He asks again. You explain the business requirements. He asks if the business requirements are real. You check. Half of them aren't. He asks again. You delete 80% of the codebase. Your system is faster. Your team is happier. Your AWS bill drops by 60%. You wonder why you didn't do this three years ago. The answer is that nobody asked.
$50,000
Per Engagement
Includes: one (1) senior consultant who will ask the same question repeatedly until you agree. No slide decks. No Jira tickets. No retainer. You either delete it or you don't.
✦
The Process
1
Daniel arrives. He does not bring a laptop. He brings a question.
2
He looks at the system. Not the code — the system. The org chart, the deploy pipeline, the Slack channels, the meeting cadence, the things people are afraid to say in standups.
3
He asks: "What if we just didn't have this?"
4
You explain why you need it. He listens. He asks again.
5
You explain more forcefully. He nods. He asks a third time but now he phrases it differently: "What would happen if this disappeared tomorrow?"
6
You realize: nothing. Nothing would happen. Nobody uses this. Nobody has used this in 18 months. The last deploy was a dependency bump and the dependency is deprecated.
7
You delete it. The tests pass. The users don't notice. Three engineers cry with relief.
8
He invoices you. He does not respond to the follow-up email. The engagement is over. The deletion is permanent. You are free.
✦
Case Studies
"A Frenchman was building a special economic zone in Honduras with a castle where chess grandmasters play ping pong. Daniel said: can we just build a website. This saved approximately $14 million and one castle."
— The Honduran Ping Pong Incident, 2025
"We had 14 microservices. Daniel asked why. We said 'domain-driven design.' He asked what the domains were. We couldn't name them. We now have 2 microservices. One of them is a database. The other one is the thing that talks to the database. He called this 'a website.'"
— Anonymous Fortune 500, $50K engagement
"He deleted our entire CI/CD pipeline and replaced it with a bash script. The bash script is 14 lines. The pipeline was 3,000 lines of YAML. The bash script has never failed. The pipeline failed every Tuesday."
— Series B startup, SF
"He told us to delete Kubernetes. We said we can't, we have 200 pods. He asked what they do. We checked. 194 of them were health check sidecars for the other 6. We deleted Kubernetes. We now run on a single EC2 instance. It costs $47/month. Our previous bill was $28,000/month."
— YC W24 company
✦
FAQ
Q: What if we actually need the thing?
A: You don't. But if you do, he'll tell you. He's not a nihilist — he's a minimalist. The difference is that a nihilist says nothing matters and a minimalist says most things don't matter but the things that do matter matter a lot.
Q: What if he suggests deleting the consulting engagement itself?
A: This is the correct application of his own methodology. He will still invoice you.
Q: Does he respond to emails?
A: No. Historically the response rate is 0%. The recommended approach is to show up in Patong, Phuket and find him at a kebab shop at 4 AM. Bring a printed architecture diagram. He will look at it, point at 80% of it, and say "delete this." The meeting is over. You will be invoiced.
Q: Can we get a statement of work?
A: The statement of work is: "delete the whole thing." It has never needed to be longer than this.
Q: What are his qualifications?
A: He wrote the bytecode for the smart contract that held the most money in the world. Then he deleted most of it. The rest became DeFi.
BOOK A DELETION — $50,000
Read the Q2 Plan (we need the money)